Season 2, EP 1 — Special Guest: Michael Chaney, Director of Business to Business at Crate & Barrel On this episode of the Impact Exchange, we were joined by Michael Chaney, Director of Business to Business at Crate & Barrel to discuss how large businesses can navigate social impact and…

Give-back campaigns are on the rise again within the apparel industry, but in 2021, shoppers’ expectations around these branded efforts have changed. Modern consumers now want brands to create real, meaningful social impact and can easily see through mere publicity stunts and marketing campaigns disguised as philanthropy. As a result…

Special Guests: Adam Chandler; Editor at DTC Magazine, Mandy Lozano; Chief Strategy & Marketing Officer at MiiR, Amanda Baudier; Vice President of Business Development at Sakara, Jasmin Singer; Vice President of Editorial at Kinder Beauty, and Aaron LaMonica-Weier; Senior Manager of Digital Platforms at Feeding America On this episode of…

EP 12 Special Guest - Katie Boothby-Kung; Senior Manager of Social Impact at Shopify On this episode of the Impact Exchange, we were joined by Sr. Manager of Social Impact at Shopify, Katie Boothby-Kung to discuss the future of commerce and industry trends when it comes to social impact. …

EP 11: Special Guests: Adam Siegel; CEO at Recurate, Heleen Devos; Founder at The Extra Smile, Darby Scott; Founder at Darby Scott, Katie Boothby-Kung; Senior Manager of Social Impact at Shopify — On this episode of the Impact Exchange, we’re excited to discuss a recent event that we hosted with Recurate- How Shopify Stores Can Embrace Sustainability. …

How Authentic Advocacy Helps Businesses Connect with Consumers, Community and Workers — Now more than ever, brand values are a benchmark for success. Impact-focused consumers like millennials and Gen Z are buying from brands that make a statement and do more than turn a profit. …

Owning a business in the increasingly competitive eCommerce space can be stressful. It can be very challenging to engage your customers with your brand. It is even harder to build consistent loyalty throughout your customer base. However, cultivating loyalty is well worth the extra effort and expense. Brand loyalty can…

As a marketing executive for a large brand, your job is a vital one. One of your main goals is to add new clients to your company’s customer list and cultivate customer loyalty. The latter can be accomplished by using customer loyalty programs. You know how important customer loyalty is…

Marketing is challenging for any business, and eCommerce is no exception. You have to master technology, branding and complex buyer behavior. Younger people are more likely to shop online. However, they also may be more likely to disregard online advertising. …